Dear Small Business Owner, Have you ever heard the saying, “Doing business without advertising (marketing) is like winking at a girl in the dark? You know what you are doing, but nobody else does?” This statement was first made by Steuart Henderson Britt sometime around the mid-1900s. Ages ago! Do you know what it means, though? Come on, let’s break it down. Take a minute to imagine winking in the dark, will you? Hilarious right? I mean, who will see you? Even if you were in a room full of people, it’s still dark, right? Think of the energy you expended on winking; think of what you aimed to achieve by winking—all in the mud! It’s pointless! and frustrating too, sigh! This is the same as running a business without marketing it. You know what you’re doing; you know the solutions you provide; you know the value you make available; you know the needs you meet; you know the better service you can provide; but like winking in the dark, you know what you’re doing but no one else does. I’m sorry to break it to you! While it’s funny to imagine in our mind’s eye, this quote has become a profound business truth. THREE REASONS WHY YOU MUST MARKET YOUR BUSINESS 1. Perception These days, whether you like it or not, the people, places, and things that society perceives or even acknowledges as “the best” are typically not the best. Simply put, they are the best-marketed ones. This reason alone should be enough for you to prioritise marketing your business. 2. Saturation You might want to do some research to see how many other businesses like yours exist. Just do a Google search and see. The fact is, the current global market is highly saturated and more technologically advanced. Easily, there are a hundred, if not several thousand, competitors shouting at your customers daily, trying to get their attention, keep it, and win their business. How exactly will your customers and potential customers hear your voice among the noise, even if your product or service is the best? 3. Upgrade In the present global competitive business environment, we must be distinguished from the noise as having the best solution, options, product, values, or service. Not only that, but we must also instantly single ourselves out, establish trust, build rapport, and show our customers why they should allow our business to be heard. While this is often a challenge, in the end, it is always well worth the effort. You provide solutions, make money, and build relationships when done right. Three birds, one stone—you’re welcome. In conclusion, often, we or someone we know have an effective solution, a great product, or excellent service, yet we rely on family, friends, a website, or “word of mouth” to get it known to the world. You need to get out there with your solution, product, or service and be seen, or you are just wasting time, money, resources, and energy. Learn how to take your marketing game from 0 to 10 in our next digital marketing blog post. See ya!
Tag Archives: Women owned business
Aug
Globally, there’s an increase in technological advancement. This is because globalization has taken a more positive impact on the modern world through technological innovations, thereby diffusing across the global economy. The spread of technologies across the globe ranges from developed to developing nations, and Nigeria is not left out. To this effect, it is feasible to consider a database evaluation on Nigeria’s economic growth and market value, hence this shows that both small, medium and large scale businesses form a greater percentage of the Nigeria economy. It is in the same limelight of the stated findings that we shall explore the tenets of excel as a veritable tool for technological importance that is valuable to small businesses across the globe. Introduction to Ms Excel  MS Excel is a software program used for calculation, charting and database to present information in the form of a Spreadsheet A Spreadsheet consists of rows (horizontal) and columns (vertical). A Spreadsheet is also called Worksheet. The intersection of a row and a column is called Cell. The Collection of one or more Spreadsheets is called Workbook. Components of Excel An excel is comprised of the following components like Active cell, Columns, Rows, Fill handle, Address bar, e.t.c. With the aid of a diagram, we shall explain the various components of excel, and equally highlight their functions. Excel interface Active Cell; A cell that is currently selected. It will be highlighted by a rectangular box and its address will be shown in the address bar. You can activate a cell by clicking on it or by using your arrow buttons. To edit a cell, you double-click on it or use F2 as well. Column; A column is a vertical set of cells. A worksheet has 16,384 columns. A column is depicted with alphabets from A to XFD. You can select an entire column by clicking on its header. Row; A Row is a horizontal set of cells. A worksheet has 1,048,576 rows. A row is depicted with numbers from 1 to 1,048,576. You can select an entire row clicking on its header. Fill Handle; It’s a small dot present on the lower right corner of the active cell. It helps you to fill numeric values, text series, insert ranges, insert serial numbers, etc. Address Bar/Name Box; The Name Box normally displays the address of the “active cell” on the worksheet. The address bar is the small input bar at the left side of the window. From the name box, you’d see the name of an active cell or a cell range. Formula Bar; The formula bar is an input bar, below the ribbon. It shows the content of the active cell and you can also use it to enter a formula in a cell.    However, the above explained subsections of the interface does not exclude other subsections as seen in the diagram above which includes;Title bar, File menu, Quick Access toolbar, Ribbon bar, Worksheet tab and Status tab. Data Entry To change the format in Excel, use the shortcut: Ctrl+1 Tab moves right; the next column Shift+Tab moves left; the previous column Enter moves down; the next row Shift+Enter moves up; the previous row Shortcuts in excel F2–Enter into a cell F4–Repeats last command (or Anchor if within a cell) ESC–Exit a cell without making any changesEnter– Moves down a cell Tab–Moves right a cellCtrl, Z –UndoCTRL, D –Fill DownCTRL, R–Fill RightCtrl, (Up, Down, Left or Right)–Moves to first/last non-empty cell in the range Shift, Ctrl (Up, Down, Left or Right) –Highlights up until the last non-empty cell in the rangeCtrl, Home –Moves to Cell A1Ctrl, PgUp/Dn–Moves between worksheets within the workbook Alt, Down –Opens a drop-down list Ctrl, Tab –Flips between open files of the same program Excel has many formulas and functions with some other sub sectional topics like the formatting, named ranges, cell referencing, data cleaning, tables, data validations, duplicates, flash fills, pivot tables, charts, slicers e.t.c and all these have their own ways of making your businesses or work easier for you data collections.  Importance of excel to small business owner Global trends are becoming very important, therefore a small business owner needs the knowledge of excel in order to identify such trends in the market system, organize data, and sort data into meaningful categories. Work Performance: The use of excel would help a small business owner to coordinate (HR) duties, thereby sorting out the work limit per hourly employee. With the use of excel, personal data, profiles and daily expenses can be analyzed and sorted, hence this helps to understand the rigorous nature of business transactions. In the e-commerce business, having the knowledge of excel helps to maintain accurate and up-to-date product information used in generating online sales, reducing returns that are not profitable and avoiding repetitive sales turnover.   Evidently, we have attempted to show how relevant it is for a small business owner to be technologically informed, thereby dissecting the different components, importance and functions of MS Excel. This is to show that modernization and globalization are interconnected.   Similarly, the methodology of our research on how the knowledge of MS Excel can help businesses remains open-ended, that is to say we didn’t explore all the tenets involved, hence giving room to encourage anyone who is interested to further understanding the advancing features in the technological field to join our data community www.hertechtrail.org for more information and knowledge sharing.